Front offloading risk strategies
Everything entails risk of failure, we can manage risk of failure by front loading terms so that losses from failure is limited, insurance is an example, it protects against adverse effects, there are funding strategies that offload risk from the attempt, such as Pipe which exchanges subscribers for capital
There is a company called Pipe which allows you to sell your subscribers in return for capital. So it's not a debt as a debt implies risk if you cannot pay it back.
Take a look at pipe
I think it's a great idea. You can receive funding in return for an income stream. It front loads all the risk on future revenue.