Society's Intent Inference Project P&L: 0 (≃ 0 USD)
Principles of parsing people's intent, and assuring that it is parsed correctly (i.e., underlying true needs are correctly identified with high confidence).
currently: So, we have the Infinity Project which presents a set of non-terminal symbols to parse human intent, and an emerging data-set about it.
Moreover, today, we have a world full of mobile devices, where most people in developed world have smart phones, tracking their location and some aspects of their actions. We have emergence of "Internet of Things", which promises even more granular resolution of individual people's actions. We have increasingly many sources of raw data about peope's activities.