People don't do things for at cost. We're motivated by profit.
How do we guarantee profitability?
Profitability determines whether or not some thing gets done
A research organisation that looks for surplus available in the economic system
An index of every job role that needs to be done for modern society
This idea is subtle but our society is full of failure - failure of students at school, failure of businesses, failure of marriages, failure in terms of health problems such as mental illness.
We don't set people up to succeed. We don't train people to be mini CEOs at school to start a business. We fill their heads with barely connected facts - that someone designed in a poorly constructed curriculum which is not fundamental but arbitrary.
Graduates come out of school into minimum wage jobs - not high paid jobs. They have learned rarely practical theoretical made up nonsense in psychology or sociology - it's a far cry from mathematics, physics or computer science.
Bob: Pointing his laser pen towards a spinning black hole, and wondering, how to do so that it would always return with more energy than my laser puts in.
Alice: (Affixes perpendicular prisms to Bob's laser pointer, controlled by a program to point directly above the event horizon of the black hole for boomerang geodesic) -- Now, no matter which direction you point -- guaranteed profitability, for both of us!
Bob: I'm getting paid for whatever I do!
Alice: (Creates an incentive structure in her governance on the ship to ensure that there are always just enough people who happen to care to do what's needed naturally.) -- Now, look, no matter how many people do whatever they want, there will always be just enough of those that come to fix the systems because of their natural curiosity and interest before they break, so everyone gets to do what they want, end enjoy the profit.
Bob: That's magic, thanks Alice!