ogiziu P&L: -41.5 (≃ -450 USD)
Sensorial entrepreneurship workshops and online courses for creatives.
- packages and pricing
- value proposition
- target customers and customer journeys
- decision about domain and web redesign based on a value prop
ecosystem of partners
- plan for 2022
- course 1 prototype
ecosystem of fans-customers
- communications sketch for 2022
I'd like to collaborate with Natali
Images for blogging. Plasticine ones or Unsplash?
Telegram channel or Newsletter? Do people read emails these days? Thing is, I don't want to be on social media because of the cost (time, distractions). But how to keep in touch with my type of people then?
⬜️ Course outline
⬜️ Website design with Elementor & LearnDash from scratch with UX - start a project and a new window opens!
⬜️ Website wireframe on Miro or Figma (to learn)
⬜️ Review conceptual files - audios - and include concepts into website
⬜️ Website concept moodboard/sketch ("Tree" (Roots/Fruits) concept where a burning worm is "doing the EASY work")
☑️ Brand name - decide which domain to use
⬜️ How to make a black logo I have into a Orange/Red Logo with a texture of tiny spirals as in this photo, to express the metaphor of a "worm burning creativity from within"?
⬜️ Document: Feedback from 5 tests summarised
⬜️ Messages to 5 people asking them to come and test a creative learning experience via a video call and provide me with feedback
⬜️ List of 5 potential testers
⬜️ Learning experience description - what I want to test
Projects update call scheduled for April 22nd, 11am UTC
☑️ I created a Google My Business profile (for local SEO)
☑️ Sukūriau Google My Business profilį (dėl vietinio SEO)
☑️ I made and polished the English version of the website (e.g. Header, buttons, colors, etc.)
☑️ I downloaded WordPress in Lithuanian with the plugins I need (Elementor, Yoast, etc.)
☑️ I created a "header" with Elementor with the slogan "housewarming"
☑️ Editing fonts, colors, etc. stylistics "Site Settings"
☑️ Design of magazine archives and individual entries with sample text and images
☑️ reCAPTCHA V3 and email
☑️ Įsirašiau WordPress lietuvių kalba su man reikiamais įskiepiais (Elementor, Yoast, etc.)
☑️ Sukūriau "header" su Elementor su reklaminiu šūkiu "namisėdos kuria"
☑️ Šriftų, spalvų redagavimas ir kt. stilistikos "Site Settings"
☑️ Žurnalo archyvo bei individualių įrašų dizainas su pavyzdiniu tekstu ir paveikslėliais
☑️ reCAPTCHA V3 ir el.paštas
Butter.us call scheduled for April 1st, 12pm UTC
☑️ Merged Miro boards with old (2kokono) and new (ogiziu) brand descriptions
☑️ Tidied our Miro board for ease of use (to have a flow of what the next steps are)
Listening to Ruta about a rebrand and next steps (merging miro, wireframes)
Butter.us call scheduled for March 25th, 12pm UTC
☑️ Sketched a value proposition with key benefits for the customer
☑️ Mapped customer problems and desired change (feelings, habits, skills)
☑️ Narrowed down to a specific problem and solution
☑️ Identified 4 personas
☑️ Started mapping customer journeys
☑️ Chosen a Spartan font as a Primary Font
☑️ Looked up several Google Fonts that works for both, Lithuanian and English (as in a link)
☑️ Choosen brand colors of Purple and Green
☑️ Explored shades of purple, green, pink, orange as in a palette attached
☑️ Registered ogiziu.com and ogiziu.lt
☑️ Brainstormed other names that express an a-ha or awe moment like "oh-uh-ah.com", "eiei.lt", "ogi-ziu.com", "oziu.com", "obaziu", ...
☑️ I walked in the forest and spent time thinking if the new name is the right one.
I imagine a new brand name to be used in conversations between friends to mark a social change moment, when friends are creating instead of consuming; also creating slowly instead of rushing to burnout:
-"ogiziu, I slow down, I rest, I create"
More files to be uploaded to Google Drive...
☑️ I discovered a new brand name "ogiziu" which in lithuanian is in fact a sentence "ogi, žiū" that means a surprise moment, a micro observation moment when creative thought enters the mind, such micro moments make a life easier
☑️ I registered an Instagram account
☑️ Preparing for wireframing: Organising my thoughts on Miro into a Moodboard
Listening to Ruta's progress and next steps:
"Updates from last week on Miro: name and logo meaning, ...
Course Outline: The steps on Miro on how she creates her course now.
Let's create a diary! with Templates for doing our courses (how to create brands, wireframes, etc).
Brand Universes with creatures living on websites and designing websites (wireframes) as comics!
Persona: For people worldwide wanting to quit their jobs and have their own business OR a past self (marketer) who wants to start a biz while learning to connect with the heart and learning web design.
Next steps: Website concept as comics, wireframes, course outline (with backgrounds/outfits)."
Zoom call scheduled for March 19th, 2pm UTC
☑️ I recorded 2 lessons:
one about Business Ideas from Zero (Heart + World Needs)
one about how easy it is to update a website with Elementor
☑️ I realised that: I want to have a structure for background colors and outfit colours before I record. Background for each lesson should match a mood and a stage in a Customer Journey.
☑️ After thinking on my own, discussing domain name ideas with Mindey and Malu, I decided to use "2kokono.com" in english as a primary domain, which allows to clearly differentiate target audiences and offerings: 2kokono.com is for self-realisation services and kokono.ie is for business services
☑️ Explained the name "2kokono" meaning and the background story with links on Miro
☑️ Added a transparent background to the logo
☑️ Explained logo meaning
I permit my concept of Verpete expressed as a visual logo to be used by 2kokono project
|19063 @7:49||0.0 ħ||➔||#t-96001||(+0.0 ḥ ⇌ Ruta)|
Listening to Ruta about 2kokono:
"Dream: Have an army of consultant that go everywhere. Write a book on our method.
Value prop: Teach people to do. Doers gym for worms who want to self-improve!
Plan: Blogging, partnerships with influencers, prototyping 3 lessons for next week.
Step 1: Record 3 lessons to start Step 2: Upload to Youtube + LearnDash Step 3: Publish the mini course
Challenge: Brand name - now solved."
⬜️ METHOD NAME about our new approach to personal development and creativity development/creative lifestyle
⬜️ CAMPAIGN "protect your instincts”, "serious worms"
⬜️ COURSE PROTOTYPE: moving, doing, relaxing, targetting how can we turn on people’s subscious in our courses? drama therapy made fun!
⬜️ TEST PROPOSAL about Change for IC and 2K
☑️ Discussing the plan for 2022 with Malu
☑️ Followers tribe name "Sensors" as sensing creatives
☑️ Created our new Telegram channel "Sensors" for lifelogging our ideation about this content development milestone
Discover a creativity process for learning that can be shared with students as a learning experience
Discover the missing puzzles for a learning space where students would come to learn (how would students interact with one another, how will we manage the space, are we going to have online self-directed learning based projects for students or will we have online courses on essential know-how to support their creativity, how many, what topics are essential, etc) and how to call it (incubator, academy, school, research centre or university)
Online course landing page for both of our websites with at least a registration form (or payment functionality)
Updated a website with new texts and images, and 4 learning challenges based on a discussion with Malu beforehand.
The idea is to showcase the main learning experience on the website and later on to test this with potential students. The main question is: What process would students go through to learn creative problem solving?
Creativity Process for our students to experience:
Loving Systems challenge: a habit forming learning experience to learn "no judgment" and increase a sense of a peace of mind as a foundation (soil) for creativity
Pausing Systems challenge: a habit forming learning experience to learn "observation" and remove inner blockers (weeds) that prevent creativity
Tiny Move challenge: a habit forming learning experience to learn "prototyping" and complete small works in focused flow states over a long period of time
Symbiotic Creativity challenge: a habit forming learning experience to learn "co-creation" and to allow one's ideas to merge with another person's ideas, so that a whole that's bigger than its parts is created
In the call we discussed:
Realised a need to prototype a whole dream (learning space) instead of one course only
Discussed an idea of KOKONO integrating with 0oo for potential online space for project-based learning
Mapped the needs of potential students in Argentina: "people need to learn to create solo first, and later on to collaborate", "people need to feel cared for in a beautiful space", "people need to unlearn their bias before they learn something new"
Mapped the key questions of "Where are the changemakers and wannabe entrepreneurs?", "How can people quit a job and get money elsewhere?", "Where do people go to learn to create passion projects and to find creative partners?", "How to teach reflection and to problem solve?"
Mapped the steps we both want to teach: "Learn to live with less", "Explore your story and discover your purpose", "create something out of nothing", "encouraging people to reflect", "create your own ecosystem as a professional network"
Made 2 early stage prototypes of landing pages on Miro
Realised that Instinto Creador is more interested to be a creativity learning space starting with the body first
Realised that KOKONO is more interested to be a creativity learning space starting with the mind and projects first
Merging happened! Instinto Creador and KOKONO come up with a blended process where people would learn all - Body, Mind connection as a springboard for creativity on this planet Earth
Came up with an early stage process for learning creativity based on 4 learning challenges and sketched that on paper - Loving Systems, Pausing Systems, Prototyping, Co-Creation - that would feel like playing a game Mario Bro :)
Imagined how incubator would work and what assumptions we need to test to build in the core value
Ruta and Malu had a call to discuss:
websites content: kokonolab.com and instintocreador.com will be for courses, kokono.ie for services
website review: kokonlab.com prototype
courses topics and challenges - as products to sell
pricing for services
next steps: prototyping course landing pages on Monday, 13th Sept
A website about a space for learning creativity with sample classes; colour palette of black and neon to communicate an idea of personal transformation (black) and creativity (colourful plasticine images)
First I made a website under a different domain and hosting (Sept 7th), and then I recreated a website on a new hosting under a new domain (Sept 8th)
A call on Zoom and Miro with Colm and Amy about creating a virtual incubator where people create a passion project with reflective exercises and how to test this idea in a real world
Hey, friends! I have a new project name - OGIZIU (instead of KOKONO). The name change came out from my experiences this winter, balancing the darkness with the light and a concept I'm working on about the black holes (to be shared).
ogiziu means "wow, see!" in Lithuanian, used in moments of a surprise, awe, when something is observed, understood. in fact, it's a short sentence of 2 words: "ogi" is a pause moment and "ziu" is an understanding moment. when you pronounce it, it works like a breath!
I share the details and progress with this project on Miro.