I got overview of how Kickstarter works from a friend, so sharing here:
" Having an Audience. Kickstarter is a compressed activity that creates intensity. Kickstarter works the best if a campaign is run for 30 days. How it works is: usually there's a peak at the beginning when loads of people jump in, then a drop in the middle and a peak again at the end of the campaign. (You can lower that middle drop by contacting media outside of Kickstarter.) The first backers ("ambassadors") are essential, because if a campaign is reaching its funding targets fast, Kickstarter's algorithm will promote it as a "featured project" on their platform, and thus more of Kickstarter's audience will see the project. Kickstarter pushes you up based on % of your goal raised."
" Networking. Approaching various groups of people that could be somehow related to your project is essential, so that you find the backers and reach your funding goals. It's like a 3-4 months preparation, interacting with various groups about a shared interest before the campaign."
" Promo Materials. Launch page on Kickstarter is essential. It has to have video, graphics, enough of samples of your work [comics in my case]. What are people investing in? Also a good idea is to release stuff like graphics during the campaign to keep the fans engaged and to encourage them to share on social media."
" Timelines. If you aim to launch on X day, bear in mind that Kickstarter will take 7 days to review your campaign."
" Terms. Kickstarter won't give you the money you raised, if you don't reach your goal. Indiegogo has a different setup."
" Budget. Setting calculated funding goals is key. Because if you fundraise for less than you need to produce and print the book, and if your Kickstarter campaign succeeds, you will have to still produce the work and ship it to backers, and so cover the additional costs yourself. Into budget, you should include printing, but also payments for illustrators and yourself, intellectual property costs. [What if I go creative commons route?] You can have some downloadable graphics for free and then a paid version of the full book."
" Packages. How are you going to offer different options for backing your project? You can have options like a book plus a poster, a chat with the creator and signed book, an early bird price, limited edition, -20% off the final product, and so on. Get creative there."
" Benefactors. Who else could promote your book? Would it suit sustainability organisations as a resource? Museums? Schools? Science educators? To make your Kickstarter successful, can you find one donor that would come at the end of the campaign and back your project with the missing amount, so that you campaign achieves its targets?"
" Manufacturing. Are you going to self-publish? (Pay a printing company to print say 3000 copies of your book?) Or will you use just-in-time publishing? (print on demand based on each order you get) Having a publisher is tricky. How do you prove to a publisher that they will want to publish and market your book? If it's your first book, they will likely would like to see that you got some books sold on your own before you approach them."
" Alternatives. You can also run a crowdfunding campaign on your website, with a set target for orders that you need to use a printing company. When you reach x orders, you will provide an estimate of delivery for your backers."
[My reaction is like "Oh, LOL."]